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Announces first standalone Anker store in Berlin, introduces Anker MindBase, a local AI hub for the home, an expanded audio lineup featuring its proprietary THUS AI chip, and new products across charging, home energy, robotics and more
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Berlin, Sept. 03, 2026 (GLOBE NEWSWIRE) — Almost 15 years after selling its first battery product, Anker Innovations today announced that its five brands will be unified under a single name, Anker. The company also announced the opening of its first standalone store in Berlin on Saturday and new products across charging, audio, home security, robotics and home energy.
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Anker: A Unified Brand for the Next Era
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Since its founding in 2011, Anker has grown from a charging company into a global consumer technology company serving more than 200 million customers in over 180 countries and regions. Along the way it built dedicated brands to move faster in distinct categories: Anker for charging, eufy for the smart home, soundcore for audio and entertainment, SOLIX for energy and eufyMake for creative tools. Each built a strong following, and that success is what makes this step possible.
As AI, robotics, local computing and connected systems bring once-separate technologies closer together, the boundaries between those categories are disappearing. Anker is bringing its products and technologies together under one brand to match.
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“Category brands made sense when categories were separate. They no longer are,” said Steven Yang, founder and CEO of Anker Innovations. “One brand, one promise – Ultimate Innovation, now unified across everything we make.”
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Consolidation also concentrates the company’s brand investment. Anker has been building five brands at once, in every market and against every competitor. One brand puts that investment behind a single name.
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Anker will present its products in two groups. Anker For You is the technology that moves through the day with you, covering charging, audio, personal health and creative tools. Anker for Home is the home that takes care of itself, covering home security, robotics and home energy.
The change will be gradual. New products lead the move to the Anker brand and existing products transition over time. Warranty coverage, customer support and service remain unchanged.
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Anker Opens First Standalone Store in Berlin
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Anker will open its first standalone retail store in Berlin on Saturday, Sept. 5.
At the store, everything Anker makes is arranged around real life rather than by product category. Anker products are typically sold across separate departments in retail, and until now under separate brand names. Trained Anker ambassadors will demonstrate products across categories, so a customer can see a hub, a camera and a robot vacuum working together as a single setup rather than as three separate purchases.
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“Opening our first standalone Anker store in Germany, here on Berlin’s iconic Ku’damm, is a very special milestone for us,” said Steven Yang, founder and CEO of Anker Innovations. “We have spent nearly 15 years building products that solve real problems for consumers. Now, for the first time, people can experience the full Anker portfolio together in one place and see how those products increasingly work together. It is an exciting way to bring the new, unified Anker brand closer to our customers.”
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