E! Illustration/Amazon
Amazon Prime Day 2026 ends tonight! Amazon's biggest shopping event of the summer kicked off on June 23 and finishes tonight at midnight, giving Prime members access to millions of deals across tech, beauty, fashion, home, kitchen, and more. We're in the final hours of the sale. Did you get an amazing deal yet? If not, you're running out of time!
Whether you're shopping for everyday essentials or hoping to score a major discount on a big-ticket item, Prime Day can be one of the best times of the year to save. To help you shop smarter, we've rounded up everything you need to know about finding the best deals, tracking price drops, and maximizing your Prime membership benefits on TikTok-viral beauty, trending fashion, elevated home decor, and more throughout the four-day event.
- Best Dyson Airwrap Prime Day Deal: Dyson Airwrap i.d. Multi-Styler
- Get a red light mask for under $100: wavytalk Red Light Therapy Mask
- Get Vital Proteins Collagen Peptides for $20: Shop the deal
- COSRX Snail Mucin 96% Repairing Serum for $12: Shop the deal
- Get Adidas on sale for Amazon Prime Day: Adidas Samba Messi
- Madison LeCreoy-approved babydoll dress on sale: Shop the deal
- Sign up for Amazon Prime: Get 30 days free
Prime Day 2026 Is Earlier Than Usual
Amazon moved Prime Day from its traditional July timing to June in 2026, with the event running June 23–26. Its has been reported that the shift helps avoid conflicts with major summer events such as July 4th.
Walmart, Target, and Best Buy have announced competing promotional events during the Prime Day period.
Do You Need an Amazon Prime Membership
Yes, you’ll need an Amazon Prime membership to access most official Prime Day deals. The good news is that Amazon typically offers free trial options for eligible new members, which means some shoppers can still take advantage of the savings without committing long term.
Beyond Prime Day access, a membership also includes perks like fast shipping, Prime Video, exclusive discounts, and more. If you plan to shop the event heavily, the membership can easily pay for itself through the discounts alone.
Join Amazon Prime
Amazon Prime costs $14.99 per month (or $139 per year). New members can start with a 30-day free trial! Join now and start shopping early Prime Day deals right away.
Prime Day Is Live—What Should You Shop First?
Prime Day deals can change throughout the event, with limited-time offers appearing across tech, beauty, home, fashion, and Amazon devices.
If you're shopping for big-ticket items, it's worth checking deals ASAP since some discounts may sell out before the sale ends! We're tracking the top Amazon Prime Day picks in all categories below.
Youth To The People Superfood Facial Cleanser
This sulfate-free gentle kale + green tea daily face wash removes makeup, prevents pore buildup, and supports pH balance. The glass bottle is refillable + eco-friendly refill pouch to reduce packaging waste and save money
Adidas Samba Messi
Get a pair of Messi Adidas Sambas just in time for World Cup season! The pink shade celebrates Lionel Messi's move to Inter Miami CF and honors the club's signature home kit colors.
KitchenAid Artisan Series 5 Quart Tilt Head Stand Mixer
If you've ever wanted to treat yourself to a KitchenAid stand mixer, this is your chance! There are so many fun color options on sale for a limited time.
Dyson Airwrap i.d.™ Multi-Styler
The viral Airwrap multi-styler comes with multiple attachments and is now available in two strengths: one for straight and wavy hair, and another for curly and coily hair.
Solawave Wrinkle Retreat Pro LED Face Mask
Solawave's red light mask is designed to deliver professional-level results at home, and uses 320 LED lights and four types of light therapy to target uneven tone, signs of aging, fine lines, and overall skin vitality. It offers edge-to-edge coverage so your whole face is covered, and the rechargeable battery offers up to 20 treatments per charge.
Grewear American Flag Sweater
If you've been eyeing the Ralph Lauren American flag sweater but can't bear the $398 price tag, this Amazon alternative looks so similar and is way more affordable.
Dr. Brandt Needles No More, No More Baggage
Designed to mimic in-office procedures, this needle-free solution instantly tightens and smooths skin to minimize the look of under-eye bags and puffiness. Plus, it illuminates dark circles for a fresh, rested look.
Lodge Essential Enamel Cast Iron Dutch Oven 6 Quarts
Simmer in style with this cast iron dutch oven. It provides all the benefits of cast iron cooking, including durability and heat retention, with no feat of rust. It's oven-safe up to 500 degrees, so it's perfect for any marinating or simmering you'd like to do.
e.l.f. Sheer For It Blush Tint
A multi-use blush cheek and lip tint with a hydrating, watery texture for a naturally flushed finish. All colors on sale ahead of Prime Day.
Wavytalk Power Wave Hair Crimper
Deep V-shaped plates sculpt high-definition mermaid-status waves with instant lift and texture. One effortless pass turns flat strands into bold, bouncy volume that lasts all day,whether you’re heading to brunch, date night, or just want that “did-my-hair” confidence before stepping out.
The Drop Womens Balu Feminine Shaped Waist Midi Dress
Elevate your basics with this timeless summer dress. Easy to dress up or down, day to night.
Daily Allergy & Sinus Saline Nasal Spray
The drug-free way to clear daily congestion is on sale now! Activated saline flushes irritants from your nasal passages - gentle enough to refresh whenever you need it.
EltaMD UV Tinted Daily Face Sunscreen SPF 40
This tinted SPF by EltaMD effortlessly blends in, providing effective sun protection and hydration. It's non-greasy, and offers UVA/UVB protection. Choose from multiple shades.
Dyson Supersonic Nural™ Hair Dryer
This special edition colorway includes a pretty case for storage and is specifially enginered to reduce flaking, shedding and works to balance your scalps natural oils - and it's over $100 off right now.
PRETTYGARDEN Women's Flowy Maxi Dress
Complete with contrast embroidered trims, this maxi dress makes for an elevated BBQ outfit. It's designed with a stretchy smocked back and adjustable straps.
adidas Women's Streettalk Shoe
These comfortable, statement-making, shell-toe shoes are for everyday wear. Get them on sale!
Easthome Mattress Topper
Lala Kent's favorite mattress topper is on sale ahead of Prime Day. Make your bed or your guest room instantly more comfortable with this on-sale bedding essential.
ANUA PDRN Collagen Glow Facial Serum Spray
Capsule facial mist with PDRN 2,000ppm, hyaluronic acid, and collagen to boost hydration for a dewy glow and firmer-looking skin.
Vital Proteins Collagen Peptides Advanced Hydrolyzed Peptides, Chocolate
Jennifer Aniston has said she's a fan of the brand's chocolate protein power in her daily shakes. She explained, "I love milkshakes."
COSRX Snail Mucin 96% Repairing Serum
Formulated with 96.3% Snail Secretion Filtrate, this K-Beauty essence repairs and rejuvenates the skin from dryness and aging. It improves skin vitality by reducing dullness and soothing dehydrated skin.
Paula's Choice SKIN PERFECTING 2% BHA Liquid Exfoliant with Salicylic Acid
This on-sale acid is designed to unclog & diminish enlarged pores, exfoliate dead skin cells, smooth wrinkles, and brighten and even out skin tone. Combats redness, wrinkles, aging, enlarged pores, and blackheads.
medicube Toner Pads Zero Pore Pad 2.0
These Medicube pads are perfect for those concerned about enlarged pores, seeking smoother skin, and battling greasy skin from excess sebum.
AUWUKA Womens High Waist Jean Shorts
With their '90s-inspired mom jean silhouette, these raw hem shorts boast a longer inseam and a hint of stretch for addd comfort. They're a steal at just under $20.
CUSHIONAIRE Splash Jelly Flip Flops
These flip flops will become a summer favorite!
Aoysky Women's 2 Piece Workout Set
This adorable set features a cropped racerback top and matching mid-rise biker shorts. The tank's built-in bra has removable padding and adjustable criss-cross straps for a supportive fit.
Orblue Microplane
This highly-rated mircoplane gets the Nancy Silverton stamp of approval. The razor-sharp, stainless steel blades can grate just about anything in seconds flat. "I use them for anything from zest, to cheese, to grating garlic. I love it all," Nancy said.
Astercook Knife Set (13 Pieces)
While you may not have a Hexclad budget, you might be able to swing this $20 top-rated knife set. It has everything you need to chef up delicious meals. Each of the rust-resistant knives comes with a blade cover.
Rothy's The Square Mary Jane
This lightweight, knit women's flat features a cushioned insole and flexible construction for supportive wear from morning meetings to evening outings—ideal for work, commuting, school days, and everyday walking.
wavytalk Red Light Therapy Mask
If you prefer a flexible, soft mask, this silicone option is great. It delivers targeted red light to the areas that need it most and has a handy remote for easy adjustments.
What Is Prime Day?
Prime Day is Amazon’s massive annual shopping event exclusively for Prime members, featuring major discounts across pretty much every category imaginable. Think of it as Black Friday in the middle of the year, with limited-time lightning deals, celebrity-loved finds, beauty steals, tech markdowns, and viral products all competing for your attention.
Over the years, Prime Day has become one of the biggest shopping events online, with other retailers often launching competing sales at the same time. Whether you’re stocking up on household essentials or finally buying that item sitting in your cart for months, Prime Day is known for delivering some of Amazon’s lowest prices of the year.
What Deals to Expect During Prime Day 2026
Shoppers can expect major discounts across categories including tech, beauty, home, kitchen, fashion, and wellness during Prime Day 2026. Amazon devices like Echo speakers, Fire TVs, Kindles, and Ring doorbells are usually among the biggest markdowns, but the event has also become known for impressive deals on viral beauty products, designer fashion, vacuums, cookware, and everyday essentials.
Brands often save some of their best online prices for Prime Day, making it a smart time to buy bigger-ticket items. If previous years are any indication, shoppers should also expect plenty of lightning deals and limited-time offers that sell out quickly.
How We Choose
The E! Insider Shop editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews, and use our own personal experiences to make shopping easier for our readers.
As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.

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