.jpg)
54 minutes ago
3
Article content
Instruqt’s 2026 State of Developer Adoption Report, fielded by SlashData, finds hands-on labs make developers approximately 50% more likely to reach productivity within two months.
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
AMSTERDAM, June 01, 2026 (GLOBE NEWSWIRE) — Instruqt, the hands-on adoption platform used by software companies to onboard developers, customers, and prospects, today released its annual report, The State of Developer Adoption – the first independent benchmark of how marketing, sales, and education teams are responding to the widening gap between the pace of AI feature releases and the pace at which customers can actually adopt them.
Article content
Article content
Article content
The report, fielded by SlashData 2026 across 424 marketing, sales, and developer education practitioners at North American software companies, found that 92% of respondents face at least one significant developer adoption challenge. The most cited causes point to an operational problem, not a product one: misalignment across teams (27%), technology complexity (26%), and the difficulty of keeping content accurate as products ship weekly (25%).
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
The data points to a significant difference in outcomes among organizations that use hands-on learning experiences. Organizations using hands-on labs were approximately 50% more likely to report developers reaching productivity within two months than those that did not.
Article content
“The pace of AI innovation has fundamentally changed how software companies think about adoption,” said Adriaan Knapen, CEO of Instruqt. “Organizations have less time than ever to help customers understand, evaluate, and adopt new capabilities before the next wave of innovation arrives. The companies pulling ahead aren’t the ones shipping more features. They’re the ones who have figured out how to align marketing, sales, and education around a single hands-on experience the customer can actually touch.”
Article content
Article content
The adoption gap is now an operational gap
Article content
The report frames a structural shift in how B2B software companies need to operate. Marketing builds one demo. Sales builds a different one for POCs. Education rebuilds it again for onboarding. Every handoff loses context, every release breaks the content, and every customer starts over. The teams that flatten that motion into a single, reusable, hands-on experience are the ones converting AI investment into AI adoption.
Article content
Other notable findings from the report:
Article content
- Community remains the most underutilized adoption lever. Developer community spaces received the highest perceived effectiveness rating of any adoption practice in the survey, with one in three practitioners ranking them in their top three. Yet adoption levels sit at roughly the same level as static video tutorials, suggesting underinvestment in the format that works best.
- High-impact pre-sales experiences remain underused. Proofs of concept are rated more effective than their adoption levels suggest, pointing to underutilization in pre-sales motions.
- Different teams define successful hands-on experiences differently. Sales teams prioritize realism in hands-on experiences (39% rank production-like environments as the single most important characteristic), while education teams prioritize real-time guidance and feedback.
- AI adoption is growing, but confidence is not. Half of practitioners describe their AI use as extensive, yet more than one-third plan to reduce it, citing accuracy and content freshness concerns.
English (US)