
Article content
DUBAI, United Arab Emirates — In a twist of internet fate, Moneyline.com, a new sports information portal, saw a massive traffic surge after being unintentionally name-dropped in recent MrBeast videos.
THIS CONTENT IS RESERVED FOR SUBSCRIBERS ONLY
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
SUBSCRIBE TO UNLOCK MORE ARTICLES
Subscribe now to read the latest news in your city and across Canada.
- Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.
- Daily content from Financial Times, the world's leading global business publication.
- Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.
- National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.
- Daily puzzles, including the New York Times Crossword.
REGISTER / SIGN IN TO UNLOCK MORE ARTICLES
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account.
- Share your thoughts and join the conversation in the comments.
- Enjoy additional articles per month.
- Get email updates from your favourite authors.
THIS ARTICLE IS FREE TO READ REGISTER TO UNLOCK.
Create an account or sign in to continue with your reading experience.
- Access articles from across Canada with one account
- Share your thoughts and join the conversation in the comments
- Enjoy additional articles per month
- Get email updates from your favourite authors
Sign In or Create an Account
or
Article content
On December 19, 2024, traffic to the site skyrocketed from an average of 40–60 daily visitors to nearly 3,000 in a single day, all without a single dollar spent on advertising. The unexpected influx puzzled the team behind Moneyline.com, currently in public beta, until they traced the source to MrBeast’s YouTube video titled “Beast Games”, where at the 15:40 mark, the YouTube megastar clearly says “Moneyline.com” while referencing his actual sponsor, MoneyLion.com.
Article content
Article content
Article content
While Moneyline.com is unrelated to the financial services brand, the similarity in names led thousands of viewers to type in the wrong URL, sending over 55,000 unique visits and more than 1,000 user signups to the sports prediction platform.
Article content
By signing up you consent to receive the above newsletter from Postmedia Network Inc.
Article content
Moneyline.com allows sports fans to make predictions on major sporting events, with future plans to enable top pickers to monetize their insights by selling picks to other users. The platform does not offer real-money betting but links to licensed sportsbooks.
Article content
“This was an unexpected but exciting moment for us,” said the team behind Moneyline.com. “We’ve been developing this for over two years and just launched in beta with friends and family. The MrBeast mispronunciation gave us valuable traffic insights and early user feedback, all before our official marketing push.”
Article content
With beta testing nearly complete, Moneyline.com is preparing to launch new features soon; this time, intentionally attracting attention.
Article content
About Moneyline
Article content
Moneyline.com is a sports information platform that allows users to make predictions on the outcomes of major sporting events. A competitive, community-driven environment highlights top performers, with a feature in development that will enable high-ranking users to sell their picks to others. While Moneyline does not facilitate real-money betting, the platform provides affiliate links to licensed sportsbooks for users seeking that option.
Article content
Source:
Article content
Article content
Article content
Article content
Article content
View source version on businesswire.com:
Article content
Article content
Article content
Contacts
Article content
Stephen Marshall
[email protected]
18002604032
Article content
Article content