Access Advance Welcomes Samsung and Sharp to the VVC Advance Patent Pool

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BOSTON — Access Advance LLC today announced significant additions to the VVC Advance Patent Pool, including Samsung Electronics and Sharp Corporation joining as both Licensors and Licensees. The additions strengthen Access Advance’s position in VVC licensing, bringing two of the world’s largest video codec patent holders into the program on both sides of the license.

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“The growth we are seeing in VVC Advance reflects the broad range of industries and companies that are moving toward VVC as the next standard for video delivery,” said Peter Moller, CEO of Access Advance. “Samsung and Sharp joining as both Licensors and Licensees is significant, but so is the participation of leading smartphone brands and the range of consumer electronics and technology companies now executing licenses. We are building a program that reflects where the video market is actually heading.”

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The following companies have joined the VVC Advance Patent Pool as Licensees since the beginning of 2026:

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With the addition of Samsung as a Licensee, the VVC Advance patent pool now counts six of the world’s leading smartphone manufacturers: Honor, Huawei, Oppo, Samsung, vivo, and Xiaomi. VVC Advance Licensees together represent an estimated 62% of the global smartphone market, and their participation reflects the degree to which VVC is gaining traction as the next generation video codec for mobile devices.

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We are also pleased that five new Licensors, including Samsung Electronics, Sharp Corporation, Vidaxio LLC, Mirage Inc., and Telechips, Inc. have joined the VVC Advance Patent Pool in the first half of 2026.

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The VVC Advance Licensor base now includes significant patent holders across semiconductor design, consumer electronics, and mobile technology. With Samsung and Sharp contributing to the pool, Access Advance holds licensing rights to a substantial majority of the essential patents underlying the VVC standard.

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About Access Advance:

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Access Advance LLC is an independent licensing administrator company formed to lead the development, administration, and management of patent pools for licensing essential patents of the most important video codec technologies. Access Advance provides a transparent and efficient licensing mechanism for both patent owners and patent implementers.

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Access Advance manages and administers the HEVC Advance Patent Pool for licensing over 29,000 patents essential to HEVC/H.265 technology and the VVC Advance Patent Pool for licensing over 5,400 patents essential to VVC/H.266 technology. The company’s Multi-Codec Bridging Agreement provides eligible licensees with a single discounted royalty rate structure for licensees participating in both the HEVC Advance and VVC Advance pools. In addition, Access Advance offers the Video Distribution Patent Pool, a comprehensive licensing solution for video streaming services covering HEVC, VVC, VP9, and AV1 codecs. Access Advance has also acquired the administrator of Via LA’s HEVC/VVC patent pool, now named the VCL Advance (Video Codec Licensing) program. For more information, please visit: www.accessadvance.com.

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Contacts

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Meredith Hollander

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Director, Strategic Communications

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Access Advance LLC

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