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Interior designer and stylist Jonny Carmack has a “fruit room” in his Danbury, Connecticut, home. Colorful faux produce bedecks every inch, from the cherry-shaped ceiling fixture to a strawberry side table and a bunch of other juicy gems in decorative forms.
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He’s part of a trend: Love for fresh fruits and vegetables is showing up not just in the kitchen but in imagery throughout the home.
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Carmack sees it as fun escapism, and “a cause for conversation and celebration.” Design experts say it also reflects a cultural embrace of sustainability and an upbeat connection to nature.
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“There’s a certain romance to the farmstand — it speaks to the pastoral lifestyle everyone’s craving these days,” says Rachel Hardage Barrett, Country Living magazine’s editor-in-chief.
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“This gravitation toward produce motifs intersects with spikes in interest around gardening, wellness and antiques.”
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Barrett sees the trend in everything from home decor to apparel. She notes the recent viral trend Tomato Girl Summer; along with the color red, and various iterations of tomatoes, the vibe was one of Mediterranean cafes, beach walks and lazy summer days.
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“Tomato Girl Summer obviously had a good run, but now there’s a whole bumper crop of produce to choose from, from cabbage and radishes to strawberries and peaches,” Barrett says.
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Nostalgia is in play, too
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Barrett sees a revival in interest around items with cabbages and lettuce, which were common motifs in the 18th and 19th centuries. Cabbageware and lettuce ware enjoyed a revival with the Palm Beach crowd in the ’60s, with fans like Jacqueline Kennedy, Bunny Mellon and Frank Sinatra. Now, they’ve found a new audience.
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“It ties into the ‘grandmillennial’ design movement that champions beloved heirlooms,” Barrett says. “Target recently introduced a cabbageware-inspired collection that garnered more than 15 million TikTok posts.”
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Social media has helped drive the fruity decor trend. In 2023, TikTokers went wild over a lemon-shaped ceramic stool at HomeGoods. The piece sold out, but the popularity of tables shaped like citrus wedges continued to grow.
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This winter’s interior design, decor and lifestyles shows in Paris and Frankfurt, Germany, sometimes felt more like vibrant produce markets than trade fairs.
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Booths at Maison et Objet and Ambiente were full of planters festooned with 3D grapes and watermelons; mirrors encircled in peapods or pineapples; tomato-covered cups, glasses and tableware. Lamp shades and tablecloths wore artful imagery of berry baskets and carrot bunches. Cushions burst with juicy prints. Vases were peppered with — well, peppers, in clay or papier-mache.