"$229 for pocket DLC is crazy" - Internet reacts to Apple announcing iPhone Pockets, which are being compared to iPod Socks

Apple has announced a new range of products, iPhone pockets, designed to carry any model of the iPhone. The product has been widely compared to the iPod socks, which were meant to carry iPods.

On November 11, Apple announced the launch of iPhone pockets in collaboration with Issey Miyake. These products are described as "a singular 3D-knitted construction designed to fit any iPhone" and other pocketable items. It is inspired by the idea of a "piece of cloth", per their website.

The iPhone pockets will be available in two variations - a short strap design priced at $149.95 and a long strap design priced at $229.95. This special edition release will be available in multiple colors, including mandarin, pink, black, sapphire, cinnamon, and peacock.

Fans took to X to react to Apple's latest launch, with many ridiculing it for its price. The product has also been compared to the iPod socks, which were priced at $29 during their release in 2004. One X user wrote:

"$229 for pocket DLC is crazy 😭😭"

Fans continued to share their thoughts about the new product:

iPhone Pockets will be available starting Friday, November 14, in selected outlets in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.

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Everything to know about Apple's latest launch, iPhone pockets, that can hold any model of the device

Apple iPhone 16 Launches In Malaysia - Source: Getty

The new iPhone pockets are designed with a ribbed open structure, similar to Issey Miyake's original pleats. The idea behind the product was to create an additional pocket to hold one's iPhone, along with other essentials. These can be tied into bags, handheld, or put on one's body to carry these essentials easily. If stretched, the open textile reveals the contents inside as well.

The Design Director of the Miyake Design Studio, Yoshiyuki Miyamae, spoke about the new product and said:

"The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use. iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation."

Apple's Vice President of Industrial Design, Molly Anderson, also opened up about the product and said:

"This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors — allowing users to create their own personalized combination. Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items."

The short strap design of the pockets can be purchased in eight colors, while the long strap design is available in three colors. The products were designed in Issey Miyake's studio in Japan. It was designed in collaboration with Apple Design Studio and reimagined Miyake's iconic pleat design to bring in more utility in the product.

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These new iPhone pockets mark the perfect holiday release for Apple, as customers can now mix and match to buy different colors to fit their essentials. These will be available in selected stores starting November 14.

Edited by Pratyasha Sarkar